May SPOTLIGHT on Social Media
The global usage of social media is growing every single year. People all over the world are liking, following, tweeting, sharing, snapping, and engaging in a way that they never have before. Consider these statistics:
There are more than 3 BILLION daily active users on social media, or 42% of the population.
More than 90% of these are millennials.
73% of marketers believe social media marketing has been effective for their business.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
Therefore, using social media to market your business is a MUST. While it can be an overwhelming undertaking - what platforms to use, what content to create - when you figure out the right marketing mix for your business, it can yield incomparable results.
Hiring marketing experts will help you to execute your marketing strategy while allowing you to focus on your businesses core competencies. We asked our marketing agency, The M Agency, to share some social media tips that you can hopefully utilize for your businesses.
Why Social Media?
With billions of users across a plethora of social media platforms, social media marketing gives you access to a huge audience, actively engaging with brands and each other every single day. Users are consuming massive amounts of content via social media channels, where brands can connect directly with their audience. Implementing a social media marketing strategy enhances your brand loyalty, connects you directly with your audience, and converts followers and likes into revenue.
Here is a breakdown of the various social media channels your business can utilize and the differences among them:
68% of Americans use Facebook.
43% of Americans get their news from Facebook.
Facebook is the top platform for both B2C and B2B businesses.
Use Facebook to share long form content, direct people to your website, sell products and services, promote events, create groups, promote online communities, and connect directly with your audience.
1 BILLION people use Instagram every month.
71% of U.S. businesses use Instagram.
60% of users discover products on Instagram.
Instagram is more photo and video forward, making it great for photographers, designers, and brands that want to showcase themselves visually.
Instagram stories give viewers a behind the scenes insider look at your brand.
Hashtags allow people to search for, find and follow things they are interested in.
Use Instagram to share photos and videos, tell stories, increase engagement by inviting users to participate (hashtagging, sharing, reposting).
326 million people use Twitter every month.
500 million tweets are sent every day.
Twitter is a popular platform for news, short form content, videos and photos.
Like Instagram, hashtags allow people to search for topics they are interested in.
The “trending” section allows you to see the most popular topics of the day.
154 million American workers have LinkedIn profiles.
30 million companies have LinkedIn profiles.
LinkedIn is by far the best platform for B2B and professional content.
In addition to a great place to find and post jobs and generate client leads, LinkedIn is a great place to build strong communities of business professionals. Create and follow groups with similar interests, and stay up to date on industry trends and news.
1.9 BILLION monthly active users are on YouTube.
Over 90% of 18-44 year old American internet users watch videos on YouTube.
YouTube is a popular platform to both create and consume hours upon hours of video content. Video content is becoming increasingly more popular than text or photo content.
YouTube videos can range from company spotlights, “how to” informational videos, educational content, and of course, entertainment like music videos.
With YouTube being the second most trafficked website after Google, it is a no brainer to use this platform to reach a massive audience.
250 million people use Pinterest each month.
85% of women users use Pinterest to plan “life moments” ranging from weddings, to vacations, and from party planning to redecorating.
Most Pinterest users are in “discovery mode” meaning they are searching for something to utilize in their lives (recipes, decorations, etc). This makes it an ideal platform to advertise on since they are already planning on making a purchase for one of these “life moments.”
Pinterest is a great platform for visual content such as recipes, decorations, fashion, and other important aspects of one’s lifestyle.
Pins are able to be hyperlinked off to direct traffic back to your own website or other platforms.
Now that you know about the most popular social media platforms, now it's time to determine the best social media marketing mix for your business! It can be an overwhelming task, but we're here to help! Contact us today at firstname.lastname@example.org for a FREE consultation for your business: